The General Store

The General Store
505 Front Street
Beaufort, NC 28516
(252) 728-7707

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THE GENERAL STORE was opened for business in 1980, drawing in customers from the beautiful Beaufort boardwalk with hand dipped ice cream, Beaufort t-shirts and coastal souvenirs. It is still owned and operated by the same family with love, goodwill & affection.

Offerings have expanded to 32 flavors of dip ice cream, fudge made on the premises, assorted saltwater taffy (bulk & boxed), t-shirt combos, caps, sweatshirts, Willow Tree gifts, and children’s' plush books and toys.

Coin operated Maytag laundry machines are available at the back for visitors and local residents.


  • 32 Flavors of Dip Ice Cream
  • Fudge (We Make Our Own!)
  • Beaufort T-Shirts, Sweatshirts & Caps
  • Willow Tree Figurines
  • Souvenirs & Gifts
  • Nautical Ornaments & Christmas Cards
  • Toys & Plush Animals
  • Maytag Laundry